Designing timeless & elegant brand identities that capture the heart of your vision.
Discover elegant and timeless design services tailored to reflect your brand’s unique identity.
Explore my portfolio and see how each brand story comes to life through thoughtful design.
Ready to elevate your brand? Let’s discuss how we can bring your brand and it’s vision to life.
Meet Your Brand Designer
Hello everyone! I’m Firdous, a self-taught graphic designer based in London with a Master’s in Digital Marketing from Northumbria University London.
My journey into design started early—editing product photos for my father’s marble handicrafts business sparked a fascination with visuals. Over the years, I began designing invitations for family events and personal occasions, leading me to discover Adobe Illustrator and digital illustration. At university, I became the go-to designer, editing photos and creating event banners, which ultimately inspired me to start FS The Creative.
My work with 40+ women-owned startups has since fueled my passion for crafting elegant and timeless brand identities—from logos to full stationery suites.
Outside of design, I enjoy cooking, reading, exploring new places, and immersing myself in my faith. And yes, cats are my soul animals.
There's nothing more fulfilling than designing for businesses and startups, giving them a brand identity that reflects the values and vision they put into their work. Let's connect and design your dream brand identity!
Notable Projects & Collaborations
Over the years, I’ve had the opportunity to work with some recognised names in the industry. I recently designed the brand identity and packaging for Kanu, a beauty brand by Kanwal Ahmed (founder of Soul Sisters community and Conversations with Kanwal). I created the brand identity for Canada Startup Association, founded by Tehmina Asad, a seasoned social entrepreneur with over 20 years of experience. I also designed the website for Mufti Abdul Wahab, a well-known Islamic scholar in the UK. Additionally, I worked on infographics and wall murals for Pakistan International Airlines in Madinah. I also designed the brand identity for Dastak, a teacher training initiative by The Citizens Foundation. I also worked on the brand identity for Al-Wahab Foundation, a UK-based humanitarian charity.
And honestly, the list is quite long. A reflection of the passion, trust, and impact that’s grown over the years.
