Designing timeless & elegant brand identities that capture the heart of your vision.

DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE
DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE

Discover elegant and timeless design services tailored to reflect your brand’s unique identity.

Explore my portfolio and see how each brand story comes to life through thoughtful design.

Ready to elevate your brand? Let’s discuss how we can bring your brand and it’s vision to life.

Meet Your Brand Designer

Hello everyone! I’m Firdous, a self-taught graphic designer based in London with a Master’s in Digital Marketing from Northumbria University London.

My journey into design started early—editing product photos for my father’s marble handicrafts business sparked a fascination with visuals. Over the years, I began designing invitations for family events and personal occasions, leading me to discover Adobe Illustrator and digital illustration. At university, I became the go-to designer, editing photos and creating event banners, which ultimately inspired me to start FS The Creative.

My work with 40+ women-owned startups has since fueled my passion for crafting elegant and timeless brand identities—from logos to full stationery suites.

Outside of design, I enjoy cooking, reading, exploring new places, and immersing myself in my faith. And yes, cats are my soul animals.

There's nothing more fulfilling than designing for businesses and startups, giving them a brand identity that reflects the values and vision they put into their work. Let's connect and design your dream brand identity!

DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE
DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE DESIGNING WITH PURPOSE